Client: Lucid

LUCID is an intelligent energy optimisation platform to allow energy users to optimise their energy usage. Matt McDowell at FORM marketing set the challenge of designing the identity of the new brand and developing brand guidelines.

'Thanks for everything Ian. Really outstanding work – nothing but positive feedback'

Matt McDowell FORM Marketing

Logotype and logomark development for Lucid

Early logomark development

Brand guideline document including tone of voice, use of the logo, font use, colour use, graphic style.

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